At Passion-Net Training, we offer customers a 1-2-1 Google analytics training workshop and course in South Ruislip, West London.
A half-day 1-2-1 Google Analytics training workshop and course
Google Analytics is a website measurement and optimisation tool freely available online from Google. Organisations both
large and small around the world use it to improve their online presence and drive efficiencies in their online marketing spend. Google Analytics can inform you on how engaged your visitors are with your website and from understanding the measurements in its reporting, you can then devise strategies to help generate more leads and convert more customers. To set up Google Analytics, you need to
create a free account. Next, from within your account you need to obtain a small snippet of tracking code and ensure it is included in the HTML code of your website pages. Instead of inserting tracking code, an easy option now available for many websites is an appending
of a tracking ID (a single string of letters and numbers), again available from within your Google Analytics setup. This bypasses the need to manually add the tracking code to each page. If you’d like to track events like downloading a PDF, this requires more work in the form of a custom piece of code which needs to be added to the HTML of your site. To do this, you can use Google Tag Manager – a free tool run by Google. To track what’s happening to your products on your site, the e-commerce tracking option must be enabled in Google Analytics and further coding script
must be generated in Google Tag Manager and added to the relevant area of your website. (e-commerce
tracking is a more advanced topic, however
some discussion around it will be featured in the below course).
This half-day course will introduce the key features of the Google Analytics dashboard and reports. The aim is to equip the learner with the know-how to interrogate Google Analytics for reporting purposes to help you get the best performance from your website and in turn help you come up with better online marketing strategies to promote your brand online to drive leads and sales. There will be a discussion around the
more advanced topics. We will be hands-on, using live data to demonstrate. Google Analytics training course materials will also be provided. There will be a short breaks as you need.
Try the Two-hour taster. If you do not have the time for a half-day workshop, why not try the two-hour taster. Get the essentials. Speak to me to find out more on 075404 30027 or send an email via the contact form below.
We begin by describing what Google Analytics is before diving into the features of this popular tool used by organisations of all sizes worldwide. Contact us today to find out more.
Getting and implementing your Google Analytics tracking code to add to your site so you can start tracking
Views - these are certain windows through which you have framed the data you are examining
Cleaning your data so you can have a deeper level of trust in what is being reported. A look at 'filtering' to exclude undesirable or false visitor traffic. Defining metrics you want to measure on your site in the context of your business or project's objectives
Familiarisation with the Google Analytics interface
Audience report - learn more about the characteristics of your visitors Audience overview
Technology: What Browser types visitors are using/Device - what devices visitors are using when landing on your site
Share of Mobile Vs Desktop-based traffic
User flow / pathways through your site and various splits
Acquisition report - find out what marketing channels your visitors come from
Search console - tying Google online search queries for your website
Discussion and overview of Google Adwords and Google Search console integration
Discussion and overview of Campaigns report and tagging
Behaviour reports - find out what content or pages your visitors are viewing
Site content drilldown: Landing pages - these are pages which visitors for land on/Exit pages - these are pages visitors leave your site from
Site search - online search queries visitors use when searching for something on your site
Conversions report - tracking defined actions you want visitors to perform on your site such as submitting a contact form, downloading a whitepaper or buying a product
Discussion of 'Goals' - creating behavioural targets for visitors to achieve and recording when these targets have been completed
Creating a destination goal plus discussion of goal types
Multi-channel funnels - observing the interplay of channels on the journey path to converting your visitor
Discussion of 'Attribution' and attribution models - what, where and when certain channels should be credited for assisting or converting a visitor
Creating segments - looking at specific characteristics of visitors. A segment is a subset of data you wish to focus on and isolate. An example would be to look at visitors only from a particular location
Creating shortcuts - fast access to the reports you use most often which can be called upon time and again
Creating Dashboards - dashboards are topline metrics or characteristics about your visitors which you can create, to get a quick sense of how key measures are performing on your website
Annotations in Google Analytics
Using search and advanced search
Discussion of setting up a Goal Funnel
Using date control to compare date ranges
Filtering out 'internal traffic'. It's wise to filter out traffic coming from you or your employees as this will artificially inflate traffic and related data within your Google Analytics set-up
Discussion of Custom reports - custom reports are just that. These are user-defined reports you create outside of the standard reporting features
Discussion around Ecommerce reports - Ecommerce reports are typically for retail websites where products, subscriptions or services are sold online. Ecommerce reports can display values for volume of orders, conversion rate and transaction value for example
Get in touch:
To arrange a half-day Google Analytics 1-2-1 training workshop and course session in South Ruislip, West London, get in touch. Passion-Net Training is based in South Ruislip, West London, UK – serving locations such as Northwood, Pinner, Eastcote, Ruislip, Harrow, Middlesex and West London. Our Google Analytics half-day training workshop is priced at £295. Alternatively, contact me about the two-hour taster.
In addition to our Google Analytics workshop and course, we also offer Google AdWords training.
Call us today on
07540 430 027
to find out more information about our Google Analytics training workshop.
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